Entrepreneurship and Small Business (ESB) V2 Certification Practice Exam 2025 - Free ESB Certification Practice Questions and Study Guide

ROI stands for Return on Investment, which is a key performance measure used to evaluate the efficiency or profitability of an investment relative to its cost. By calculating ROI, businesses can compare the returns generated from various investments, which helps in assessing operational effectiveness and guiding future investment decisions. This metric expresses the return from an investment as a percentage of the initial cost, allowing for a clear understanding of how well an investment has performed in generating profit.

In contrast, the other options do not accurately represent the widely recognized financial term. Rate of Income and Revenue Over Investment might imply concepts related to income or profit but do not capture the essence of ROI. Return on Inclusion is not a standard financial metric and lacks relevance in business finance contexts. Hence, Return on Investment remains the most appropriate and commonly understood definition for ROI in the business domain.